1 #1 Elevate Your Events Introduction 2 #2 Choosing Your Event Topic (Reverse Engineering) 3 #3 Outlining Your Event (Bridge the Gap) 4 #4.1 Event Offer and Messaging 5 #4.2 Optimize Your Event's Offer 6 #4.3 Event Messaging 7 #5 Event Campaign Planner 8 #6 Event Campaign Resources